Radio - Heart FM

NOTES DONE

Radio Platforms: Apps - Tune in Radio, Online web players, Radio (FM/AM), Podcast - Visuals/Audio, DAB - Presets - Automatically locate stations.

Where? Car Radio, Alexa, Black Box, TV, Online.

Heart FM is the most popular commercial radio brand, built on a winning formula of feel good and an all star cast of presenters. Heart targets 25-44 years old, reaching out to 9.7 million listeners every week.

Ownership -  Heart is a radio network stations owned by global. 19 of 22 channels are owned by global. The other 3 are owned by communicorp and operated under a franchise agreement.

Heart uses Above-the-line advertisement to showcase their show.

Mode of address: The way in which a media product speaks to, or attracts its audience.
Sound Motif: A sound effect or combination of sound effects associated with a particular setting, situation, character or idea. (for example Jaws)
Ident: A short piece of audio or audio-visual content produced by radio or TV stations to identify themselves on air.

Heart has a very informal mode of address. They have different phone is sessions in order to engage with there audience.

A jingle is a short slogan, verse or tune designed to be easily remembered, and is especially used in advertising. These add to a products overall brand identity - the elements that distinguish it for the consumer.

RAJAR (Radio Joint Audience Research) is the official body in charge of measuring radio audiences, in the UK. It is jointly owned by the BBC and the Radiocentre on behalf of the commercial sector.

In the past 7 years, radio audiences have remained relatively stable. 2011 (90.7% listening to the radio) 2018 (88.8% listened to the radio).

Radio stations can use RAJAR to analyse their audience profiles.

Ofcom aslo regulates radio.

The Principle is to ensure the transparency of commercial communications as a means to secure consumer protection.