Film Audiences

NOTES MADE 

Classification: Decided by the BBFC.

                        Films require a classification to be granted cinema or DVD release. 

                        Strict requirements for each classification.

Blumler and Katz - Uses and Gratifications
An audience wants to :
                                     Be informed or educated.
                                     Identify with characters of the situation in the media environment.
                                     Simple entertainment.
                                     Enhance social interaction.
                                     Escape from the stresses of daily life.

Get Out is a film with a mainstream target audience.
The primary audience age would range between 13-20 - deposit its 15 certificate.
There would be a secondary audience - this would be thrill seekers or people interested in race discrimination being depicted in an appealing way.

BBFC:(British Board Film of Classification)
- The BBFC has a statutory requirement to all video works released on DVD, VHS Blu-Ray and to lesser extent some video games under the Video Recording Act 1984.
- It is a self funded QUANGO (non-government organisation)
- Business affairs controlled by a council. This council appoints a president with the statutory responsibility for the classification of videos and a Director who has executive responsibility and formulates policy.
- Financed by the fees it charges to classifying films and is run as a non-profit organisation.
- Make sure that the film has the appropriate age restriction so it reaches the widest possible audience.
- They make sure the film abides with the law.
- They use published classification guidelines to regulate films.