NOTES DONE
A magazine may advertise it self by: Digital, traditional - print and radio and TV , above and below the line, synergy.
Digital Advertising:
Also has social media accounts where consumers can interact with the magazine.
Comment and share options allow the people to pro consume the information.
Traditional Advertising:
Used the actual Karrang magazine and leaflets to promote the K tour.
A lot more minimalistic now (print advertising)
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