Call Of Duty

Franchising - Activation also franchise the Call Of Duty brand to a number of different companies. Merchandise includes action figures, comic books and card games.

Call Of Duty Above-the-line, traditional advertising: BFI, Imax, London.

Combination of traditional-digital advertising (QR codes on billboards which takes the user to the website).

On the website, there is a community drop down bar, bringing in interaction, enabling users to discuss the games on forums.

PEGI stands for: Pan European Game Information.
PEGI regulates video and computer games and give them an age rating that is suitable.
The age ratings are 3, 7, 12, 16, 18.
The current problem is they can't define what violence fits into the right category.

The target audience for Call Of Duty although being rated an 18 is actually 10-17.

Hypodermic Syringe Theory:
- Theories that audiences are essentially passive, and will readily absorb messages relayed to them by the media.
- This means that, after watching a violent horror film, or playing a violent POV shooter, audience members will be negatively influenced.
- This presupposes that audiences are passive (unable to reject media messages) rather than active (they make sense of media messages through personal and social contexts)

Some people argue that as a result of increasingly violent media, audiences are becoming desensitised (being numbed by the effects of this exposure)

Stanley Cohen developed the moral panic theory in 1972. This encompassed ideas of folk devils in society.
Moral Panic occurs when 'a condition, episode, person or group of persons emerges to become defined as a threat to societal values and interests'

Radio - Heart FM

NOTES DONE

Radio Platforms: Apps - Tune in Radio, Online web players, Radio (FM/AM), Podcast - Visuals/Audio, DAB - Presets - Automatically locate stations.

Where? Car Radio, Alexa, Black Box, TV, Online.

Heart FM is the most popular commercial radio brand, built on a winning formula of feel good and an all star cast of presenters. Heart targets 25-44 years old, reaching out to 9.7 million listeners every week.

Ownership -  Heart is a radio network stations owned by global. 19 of 22 channels are owned by global. The other 3 are owned by communicorp and operated under a franchise agreement.

Heart uses Above-the-line advertisement to showcase their show.

Mode of address: The way in which a media product speaks to, or attracts its audience.
Sound Motif: A sound effect or combination of sound effects associated with a particular setting, situation, character or idea. (for example Jaws)
Ident: A short piece of audio or audio-visual content produced by radio or TV stations to identify themselves on air.

Heart has a very informal mode of address. They have different phone is sessions in order to engage with there audience.

A jingle is a short slogan, verse or tune designed to be easily remembered, and is especially used in advertising. These add to a products overall brand identity - the elements that distinguish it for the consumer.

RAJAR (Radio Joint Audience Research) is the official body in charge of measuring radio audiences, in the UK. It is jointly owned by the BBC and the Radiocentre on behalf of the commercial sector.

In the past 7 years, radio audiences have remained relatively stable. 2011 (90.7% listening to the radio) 2018 (88.8% listened to the radio).

Radio stations can use RAJAR to analyse their audience profiles.

Ofcom aslo regulates radio.

The Principle is to ensure the transparency of commercial communications as a means to secure consumer protection.

Newspaper

NOTES DONE

Last printed edition of The Independent - 26th March 2016.
Now all digital.

The I was launched as a competitor for free papers, costing 20p when first published.
Now owned by JPIMedia.

The sun uses Above-the-line billboard advertising.
Also has its own website and YT channel. Both uses pop-up ads.

Both papers have the usual social media (Twitter, FB, Insta)

Broadsheets are more text heavy than tabloids, with fewer (and often smaller) images
Stories tend to be about current affairs, rather than the celebrity gossip founding tabloids.

The Sun target audience is the so-called 'white van man'. C2DE, male, 35+.

The Publishers Audience Measurement Company (PAMCo) is the governing body which overseas audience measurement for the published media industry.

55% of market reach of Newsbrands is by print, 37% by desktop, 63% by phone and 19% by Tablet.
This tells us the advertising is still largely in the old ways, but is starting to break into modern ways so can still sell.

Role of Independent Press Standards Organisation (IPSO)
Introduced 2014, replacing the Press Complaints Commission (PCC).
They regulate the content of all press (Newspapers) and magazine copy.
They hold magazines and newspapers accountable for their actions, protect individual rights, uphold high standards of journalism and help to maintain freedom of expression for the press.
They abide to the Editors Code Of Practice

Preferred Reading: This is when audiences respond to the product the way media producers want/expect them to.

Negotiated Reading: This is when a member of the audience partly agrees with part of the product e.g Film, documentary, TV programme.

Oppositional Reading: This is when the audience are in complete disagreement with the products message or setting.

Anchorage describes the way in which text is used to help pin down the mood or meaning.
On a Tabloid, it would be humorous text

Laura Mulvey - The 'Male Gaze' theory. Catering to a predominately male audience, The Sun often features semi-clad women in its pages. White middle-class heterosexual men will use women to sell there product.

The I has a reader profile of majority ABC1 class, with 413 000 of its total 700 000 readers being from this bracket.

In the sun the main articles you would find would be gossip and celeb stories. This is because their main audience is people in the C2DE social code.

Kerrang Readership

NOTES MADE

Market Possibilities: The ways in which institutions believe their brand or product can expand into another medium as a cross-media product or spin off.

The identification of a group of potential customers who are not yet purchasing a product, or the realisation by an institution that there is need for a new product or brand. (Gap in the market)

Kerrang filled a gap in the market by targeting a popular genre, when it was at its height of popularity and came out with a product which was not accessible at the time.

Target audience of Kerrang - 15-24
NRS social grade - C2-E
Gender - 41% female, 59% male

Textual Analysis

keranng magazines fit into the connotations of rock music due to the bold colours and loud fonts.

Kerrang! Advertising

NOTES DONE

A magazine may advertise it self by: Digital, traditional - print and radio and TV , above and below the line, synergy.

Digital Advertising:

Also has social media accounts where consumers can interact with the magazine.

Comment and share options allow the people to pro consume the information.

Traditional Advertising:

Used the actual Karrang magazine and leaflets to promote the K tour.
A lot more minimalistic now (print advertising)

Film Audiences

NOTES MADE 

Classification: Decided by the BBFC.

                        Films require a classification to be granted cinema or DVD release. 

                        Strict requirements for each classification.

Blumler and Katz - Uses and Gratifications
An audience wants to :
                                     Be informed or educated.
                                     Identify with characters of the situation in the media environment.
                                     Simple entertainment.
                                     Enhance social interaction.
                                     Escape from the stresses of daily life.

Get Out is a film with a mainstream target audience.
The primary audience age would range between 13-20 - deposit its 15 certificate.
There would be a secondary audience - this would be thrill seekers or people interested in race discrimination being depicted in an appealing way.

BBFC:(British Board Film of Classification)
- The BBFC has a statutory requirement to all video works released on DVD, VHS Blu-Ray and to lesser extent some video games under the Video Recording Act 1984.
- It is a self funded QUANGO (non-government organisation)
- Business affairs controlled by a council. This council appoints a president with the statutory responsibility for the classification of videos and a Director who has executive responsibility and formulates policy.
- Financed by the fees it charges to classifying films and is run as a non-profit organisation.
- Make sure that the film has the appropriate age restriction so it reaches the widest possible audience.
- They make sure the film abides with the law.
- They use published classification guidelines to regulate films.