Kerrang Readership

NOTES MADE

Market Possibilities: The ways in which institutions believe their brand or product can expand into another medium as a cross-media product or spin off.

The identification of a group of potential customers who are not yet purchasing a product, or the realisation by an institution that there is need for a new product or brand. (Gap in the market)

Kerrang filled a gap in the market by targeting a popular genre, when it was at its height of popularity and came out with a product which was not accessible at the time.

Target audience of Kerrang - 15-24
NRS social grade - C2-E
Gender - 41% female, 59% male