Newspaper

NOTES DONE

Last printed edition of The Independent - 26th March 2016.
Now all digital.

The I was launched as a competitor for free papers, costing 20p when first published.
Now owned by JPIMedia.

The sun uses Above-the-line billboard advertising.
Also has its own website and YT channel. Both uses pop-up ads.

Both papers have the usual social media (Twitter, FB, Insta)

Broadsheets are more text heavy than tabloids, with fewer (and often smaller) images
Stories tend to be about current affairs, rather than the celebrity gossip founding tabloids.

The Sun target audience is the so-called 'white van man'. C2DE, male, 35+.

The Publishers Audience Measurement Company (PAMCo) is the governing body which overseas audience measurement for the published media industry.

55% of market reach of Newsbrands is by print, 37% by desktop, 63% by phone and 19% by Tablet.
This tells us the advertising is still largely in the old ways, but is starting to break into modern ways so can still sell.

Role of Independent Press Standards Organisation (IPSO)
Introduced 2014, replacing the Press Complaints Commission (PCC).
They regulate the content of all press (Newspapers) and magazine copy.
They hold magazines and newspapers accountable for their actions, protect individual rights, uphold high standards of journalism and help to maintain freedom of expression for the press.
They abide to the Editors Code Of Practice

Preferred Reading: This is when audiences respond to the product the way media producers want/expect them to.

Negotiated Reading: This is when a member of the audience partly agrees with part of the product e.g Film, documentary, TV programme.

Oppositional Reading: This is when the audience are in complete disagreement with the products message or setting.

Anchorage describes the way in which text is used to help pin down the mood or meaning.
On a Tabloid, it would be humorous text

Laura Mulvey - The 'Male Gaze' theory. Catering to a predominately male audience, The Sun often features semi-clad women in its pages. White middle-class heterosexual men will use women to sell there product.

The I has a reader profile of majority ABC1 class, with 413 000 of its total 700 000 readers being from this bracket.

In the sun the main articles you would find would be gossip and celeb stories. This is because their main audience is people in the C2DE social code.