Advertising: Payments from brands in return for the placement of promotional material on pages or during production- could be in the form of commercial breaks, or via product placement.
Considered in two main ways:
Traditional advertising (Print-Posters, Brochures/flyers Sponsorships-Football stadiums, Radio, TV)
Digital advertising (Social media- Sponsored ads on IG, company website, pop-up adverts)
Display Ads: The original form of online advertising, these are visual ads that appear on third party websites (usually ones that are related to your content or service in some way)
Native Advertising: Native advertising is those sponsored listings at the end of blog posts, appearing on your Fb feeds and posted to other Social media.
Video Ads: While YT ads are the most popular and well known of videos ads, there are actually several different formats, types and content options.
Above-the-line Advertising: Where mass media is used to promote brands. These include conventional media such as TV and radio advertising, print and the internet.
Distribution includes two elements: How a product or brand reaches an audience (web,TV,cinema).
Its marketing and promotion.
Web 2.0 and technological convergence:
Technological Convergence: Allows audiences to access media content from multiple platforms on one device. It involves the coming together of information and communication technologies to create new ways of producing and distributing products and services to media requirements.
A black box is a device that supplies us with all our informational and media requirements (smartphone)
Web 2.0: The dot.com boom (1998-2001) was a huge rise in the number of internet based companies.
There was a shift from web 1.0 to web 2.0
Web 2.0 site allows users to interact and collaborate with each other in a social media dialogue as creators (prosumers) of user generated content.
Web 2.0 sites allows users to interact and collaborate with each other in a social media dialogue as creators (prosumers) of user-generated content.
web 2.0 ('new digital media) shapes the relations of public/private work/non work/home/outside home.
Mobile phones enhance social connections that have always existed: gossip, making arrangements.
Impact of Online distribution:
music and TV can now be downloaded, streamed or simulcasted at the click of a button-without ever having to leave your armchair. It is available to you whenever, wherever.
Simulcasting: When a media product is broadcasted both online and via a traditional medium at the same time. In TV terms, it could refer to programme being broadcasted on two different channels.
Narrowcast channels: TV channels that distribute special internet (niche) content.
Bellow-the-line advertising: The distribution of pamphlets, stickers, promotions etc. at the point of sale.
Online advertising has become very prominent in the modern day world, with companies being able to share their product with a much wider range of people. This combined with traditionally advertisement such as posters will allow the product to be shown to everyone all over.
Web 2.0 and technological convergence:
Technological Convergence: Allows audiences to access media content from multiple platforms on one device. It involves the coming together of information and communication technologies to create new ways of producing and distributing products and services to media requirements.
A black box is a device that supplies us with all our informational and media requirements (smartphone)
Web 2.0: The dot.com boom (1998-2001) was a huge rise in the number of internet based companies.
There was a shift from web 1.0 to web 2.0
Web 2.0 site allows users to interact and collaborate with each other in a social media dialogue as creators (prosumers) of user generated content.
Web 2.0 sites allows users to interact and collaborate with each other in a social media dialogue as creators (prosumers) of user-generated content.
web 2.0 ('new digital media) shapes the relations of public/private work/non work/home/outside home.
Mobile phones enhance social connections that have always existed: gossip, making arrangements.
Impact of Online distribution:
music and TV can now be downloaded, streamed or simulcasted at the click of a button-without ever having to leave your armchair. It is available to you whenever, wherever.
Simulcasting: When a media product is broadcasted both online and via a traditional medium at the same time. In TV terms, it could refer to programme being broadcasted on two different channels.
Narrowcast channels: TV channels that distribute special internet (niche) content.
Bellow-the-line advertising: The distribution of pamphlets, stickers, promotions etc. at the point of sale.
Online advertising has become very prominent in the modern day world, with companies being able to share their product with a much wider range of people. This combined with traditionally advertisement such as posters will allow the product to be shown to everyone all over.
Excellent notes on advertising
ReplyDeleteDo you have your personalised timeline of media consumption? This needs to be blogged as well.
Mr Boon