We pay the TV license (£154.50 a year, £12.87 a month) to be able to watch the BBC. As the BBC is funded by the public, it has to cater to all needs.
BBC not allowed to advertise any products on their TV shows.
PSB: Public Service Broadcasting.
PSB means the shows are made for the public. No advertisement.
Generally transmit programming that aims to improve society by informing viewers.
Also strive to entertain their viewers.
Remit= The responsibility of a programme.
BBC remit is to enrich peoples lives with a programmes and services that inform, educate and entertain.
Income for the BBC: 75% from license
Remaining income comes from commercial activities such as worldwide sale of its programmes, publications such as Radio Times, Good Food etc...
BBC is a cross-media organisation.
This means it is vertically and horizontally integrated.
Vertical Integration: In which a media company has the ability to control the production, distribution and consumption of a product.
BBC is an example as they have multiple channels, which they can control what goes on what (distribution and consumption) and can make their own shows, due its financial power.
Horizontal Integration: In which a media company has a number of subsidiary companies that are used to support the marketing of its products (Online social media services, print media and print advertising, TV channels, merchandising).
Synergy: Companies that are both vertically and horizontally integrated are able to create synergy across their output.
This means they are able to promote their output. Dr.Who is an efficient and profitable manner, whilst at the same time creating a recognisable brand.
The aim if commercial stations (ITV,5,SKY) is to provide popular shows that attract an audience- therefore leading to higher prices when advertising is sold.
All commercial terrestrial stations (ITV,5) are funded by advertising.
Good notes, Sam - nice and detailed.
ReplyDeleteMr Boon